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About Us
Welcome to Iconic Baits - A New Era with DS Fisheries
Out Fish the Rest
At Iconic Baits, our goal has always been simple, to craft bait that helps anglers out fish the rest. Now under new ownership following an exciting merger with DS Fisheries.
We're combining expert bait development with real-world knowledge from the bank. With Dan and Arrons hands on approach, we’re bringing you bait that’s not just made to perform, it’s proven where it matters most.
Mission
Whether you're targeting your next PB or just enjoying time on the bank, our baits are built to give you the edge.
Vision
Together with DS Fisheries, we’re committed to taking the brand, and your fishing, to the next level.
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